This hands-on one-day course is designed for busy professionals to help you write better website text. Run by MA Professional Writing at University College Falmouth, in conjunction with HERDA’s Higher Skills Creative Industries Project, the course has been created with solo practitioners, small and medium business, and business support organisations in mind.
Writing for the Web is different. Web users have notoriously short attention spans, so you need to know how to engage them immediately, give them the information they need and get your key business messages across as quickly and memorably as possible.
Your tutor will show you how to write focused, user-friendly Web content through a series of creative yet practical exercises. As well as learning how to adapt text written for print publications so that it works on the Web, you’ll also find out how to optimise your content for search engines and improve your position in search results.
What you will need to bring: an example of current web copy.
Tutor: Piers Alder
To book a place on this course online, visit: https://secure.falmouth.ac.uk/137/short-courses-conferences/writing-creatively-for-the-web/product.aspx
Cost: Introductory offer of £50 per person
Date: Tuesday, 20 October 2009
Time: 10:00 – 16.30
Venue: University College Falmouth, Woodlane Campus (Falmouth).
