This hands-on one-day course is designed for busy professionals to help you write better marketing copy. Run by MA Professional Writing at University College Falmouth, in conjunction with HERDA’s Higher Skills Creative Industries Project, the course has been created with solo practitioners, small and medium business, and business support organisations in mind.
Marketing copy is a crucial part of your business communications. The copy you write needs to speak on your behalf and represent you, your company, your service or your product. To achieve your goals, it has to be informative, well-constructed and persuasive.
Whether you’re writing brochures, flyers, sales emails, advertisements, direct marketing mailouts or radio spots, your copy should have a personality that reflects your brand and its values. Achieving a distinctive and attractive tone of voice is the main focus of this course.
What you will need to bring: an example of current marketing and promotional copy (flyer, leaflet, brochure, etc)
Tutor: Piers Alder
To book a place on this course online, visit: https://secure.falmouth.ac.uk/138/short-courses-conferences/writing-creative-marketing-copy/product.aspx
Cost: Introductory offer of £50 per person
Date: Wednesday, 21 October 2009
Time: 10:00 – 16.30
Venue: University College Falmouth, Woodlane Campus (Falmouth)
